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EDIT: Okay so some of you obviously don't understand this, usually I wouldn't bother with explaining it but I'm in a giving mood.

The image below is taken from the Microsoft Press conference showcasing the twitch app. The chat is a simulated chat of how gamers talk about games (lol)

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I didn't even notice the chat down there. Microsoft does not understand us gamers. Who the hell puts a double smiley face?

They see them as pawns to be used, tools to be overburdened with, and minions to be sent out to acquire more minions.

They see them as a market that can be exploited for a purpose that is carried out by the X1.