(adsbygoogle = window.adsbygoogle || []).push({});
Every channel’s specific approach and strategy to publishing will vary, but below is a simple and useful publishing checklist that covers some of the most important actions required once you upload a video. Making the video is only half the battle, optimizing and engaging with the community after you upload are of equal importance.
You must login or register to view this content.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Upload
- Write detailed and comprehensive metadata following the proper formatting and strategies.
- Create and upload an eye-catching, high resolution thumbnail.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Publish
- Annotate the video with community CTAs, subscribe button, and links to related content.
- Set the video as the featured video on your channel page, based on how you organize your channel page’s uploads.
- Set the video as a video response to a popular and relevant video from your channel.
- Add the video to a relevant playlist on your channel. Add to YouTube Show season list, where applicable.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Engage & Outreach
- Update your social media channels.
- Reach out to relevant blogs, websites, and online communities.
- Engage with the audience in the comments section within the first few hours of publishing.
- ‘Like’ and ‘favorite’ the video on your channel after a timely increment (e.g. 24-hrs later) to reappear in your subscribers’ feeds.