Originally posted by rjive
Thats not true. Gamestop may make more profit on trade in however typically a company doesn't touch a product (like MW2) unless they're going to make at least 30% profit. It is true that retailers have loss leaders to get you into the stores... those products are those such as the "5 at this price" items.
Check a companies 10k. Look at ATVI 10k for the last few years and you'll see what it costs ATVI to make the game.
So you are saying that if a game costs £45 new to buy, the company won't buy it unless they get £13 profit from the game, making it £33 for the company to buy. Activision will want more than £13 but lets say they want the 30% too taking it down to £20. Meaning the company has £20 for themselves to cover the cost of advertising, wages, bills and the actual making of the game.