If I had to pick the story I'd like to play out next year is we ship a 90 [Metacritic scoring game] and they ship an 85, Activision has an awful lot of momentum without heir brand, no doubt. What I've witnessed a couple of times in the games industry is the way you unseat a market leader is you make a better game a couple of times in a row

Our next game [Battlefield 3] is being built on the second generation of Frostbite which I think is at least in my opinion is a class act for FPS. I think we're going to lift the game pretty dramatically in the first-person shooter category, I have great expectations to do a lot better in 2011 than in 2010 on the strength of a couple of products like Bulletstorm and Crysis [2], but most importantly for us, Battlefield 3, which I feel incredibly good about.