Originally posted by another user
"The vision for Xbox is straightforward: All of the entertainment you want. With the people you care about. Made easy," … "That is why you've seen us invest in partnerships with ESPN, Netflix and Hulu. That is why we've baked social directly into the experience with Xbox LIVE – connecting gamers, friends and families across the globe. That is why you'll see Xbox marketed more as an entertainment brand this year. And that is why we're investing so much in Natural User Interface technologies (speech, touch, gestures) to make the entertainment experience that much easier—and more fun."