(adsbygoogle = window.adsbygoogle || []).push({}); Battlefield 3 To Feature In-Game Ads
Source: You must login or register to view this content. // By: ClutchLikeMelo // July 23, 2011

EA's, Daniel Matros, reports that Battlefield 3 will feature in-game ads on multiplayer maps!

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So as many fans know, EA DICE's Daniel Matros is in Cologne, Germany for a community event to present their upcoming Battlefield 3 game to the German community.
(photos below)

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(Electronics Arts Cologne Headquarters)

Matros tweeted that an ESL representative was at the event. This comes as good news since ESL is one of the biggest e-sport organizations in the world, and was most likely interested in the E-Sport features of Battlefield 3.

However, this news wouldn't be important at all if Daniel Matros didn't tell us about an ESL representatives being knifed while watching an in-game ad on one of the Battlefield 3 maps!

Daniel Matros Tweeted:

Originally posted by another user

Esl is joining in on the community today. One of them was knifed and said. "Hey, i was checking out this cool in-game ad."

With this bit of info, it seems that BF3 will have various ads all through out the game! This is good for the e-sport scene since this will allow companies to host and sponsor Battlefield 3 events worldwide while still doing their company marketing strategies within the game!

i will be loling when putting a bullet in mcdonalds head nice idea

I believe this is a good idea to keep the servers up to provide a better gaming experience.

Hmm, makes for a more realistic environment I guess. Battlefield 3 can do no wrong

it will make it more real, and battlefield is about realism so it be cool

its like cashback on a purchase

I always though that would be cool xD Burger town :p Hahah

Knew this was coming...it was only a matter of time

As realistic and more close to home it may seem, you're absolutely right.

Product placement is a big thing in every type of media, and it's becoming more common in newer video games. I just hope it doesn't get too out of hand. I love Indie games, Independent developers are some of the best, but the last thing we need are Hipsters who doubt our Indie gamer cred. :rolleyes: