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Just a quick heads up, the Gran Turismo 5 download content released today will be locked to the PSN ID that purchased the content from Playstation Store. If you have other accounts on your PS3, either for yourself or friends and family, then in order to use the content on those accounts they'd have to buy the content too. Personally I think it stinks and I fear it could be a sign that future DLC for other games will be PSN ID locked rather than being installed on a PS3 system (in the Game Data Utility) and available to use for any user account as long as the purchaser's account is activated.
I think this could have something to do with why so much confusion occurred today when people bought the content on Playstation Store, only for no download button to appear after the purchase was completed. Previous DLC given in the form of redeemable PS Store codes, such as the Stealth Cars would work like any "normal" DLC and would be downloaded and installed from the store. You even had a prompt when loading GT5 stating which cars were added. Now, you have to go to the newly added "Download Content" menu on the home screen of GT5 and click on each pack to install into the game.
Sony and PD need to sort this out. It's already had some negative feedback from what I can see in and around the Gran Turismo fan community.