(adsbygoogle = window.adsbygoogle || []).push({}); Sony: We Should Probably Develop Less Games
Source: You must login or register to view this content. // By: Empiyah XIII // February 11th, 2012

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You may think that Sony is successful when it comes to sales due to being one of the biggest video game publishers in the world, but the truth is that they have failed to produce number one game titles such as Gears of War and Halo published by Microsoft for the Xbox 360. The only game that made a decent run for it's money was the Gran Turismo franchise, other than that, nothing. Sony has noticed this problem and is putting it into consideration for the reasoning behind poor sales.

In a recent interview with You must login or register to view this content., they asked why Microsoft's Gears of War 3 sold more copies than all Playstation 3 titles combined, Shuhei Yoshida confessed that due to so much game development, the money they had stretched marketing funds and didn't put enough focus on advertisement:

Originally posted by another user

"It’s a combination of many things. First, we have to be very honest about our games’ quality as well. We love our games, but we can point out many issues when you look at the titles individually.

Another thing is focus. When you have ten games coming out in a year compared to two or three, how much focus you get from our business and marketing side is very hard. From a portfolio side, we were very excited about the games we had last year, but we probably diluted support for each title."

Later on in the interview, Yoshida then was asked if a possibility for Sony was to slow down on producing games. After talk about the topic of Sony's fondness of new IPs, he commented himself on how they should develop less titles and spend more money supporting them:

Originally posted by another user

"It’s easy to say, “Yeah, let’s make three games a year.” But game development is dynamic. You cannot plan to do that. You already have to have a certain number of games in the pipeline hoping they hit in a certain year. We love working on new IPs. It’s really hard to predict when these games get finished.

It’s a challenge, but I think we could and probably should be focused on a smaller number of titles so each one gets the best support."

Titles such as The Last Guardian, which has an enormous lack of sales, after being stuck in development for years, is an example of the problem Sony is facing. Another title, Resistance 3 was a decent hit, although it failed to reach one million sales, leaving Sony's idea to publish a number of quality games is failing as well.

Another thing to put into consideration, is the Playstation 4 coming nearer and nearer, it's hard to tell what Sony should do.

Do you think they should keep developing so many games and not advertise as much? Or are you agreeing with Yoshida, with the idea to develop less games and advertise more?

Wow a lot of people swayed way off topic. The question at hand wasn't about what sold more or why. It was asking opinions on releasing many titles per year or sticking to a small handfull and marketing them accordingly.

For me, I do not play many different genres of video games. I mainly stick to GTA, COD4, and Skate. But this does not mean I don't have an opinion on how sony should release and market their games.

On one side we have a larger selection of games per year versus a smaller but more marketed games. This to me is a tough choice. This is because if you go for the smaller select option you limit your diversity on game options but you can get more sales for the few. The other, you have more of a selection but each title will suffer in sales and not sale nearly as many as if you would have released just a few per year.

In my opinion, everyone has their own taste in games and what they want and expect to see. You cannot satisfy everyone. Just because Xbox has a few games that sell extremely well, doesn't make it a power house and it also doesn't mean the games are so much more better. What it means is that xbox released less games and gave their customers less options and funneled the sales into the select titles. While sony was able to bring out more diversity and satisfy more customers with a larger title portfolio.

In the end, if you make a great game that people enjoy playing, it will sell. In my opinion, i believe sony should carry on as they have been. Releasing more diverse selection throughout the year rather than limiting the selection to market the products more to try and boost sales. Sony will always make exclusives and if the titles do well in their own right then that's great. As I said before, a great title will sell.

this one is easy.

fanboys of mocosoft ONLY KNOW HALO and GEARS OF WAR.


thats why.


*** nuff said

Most games which haven't been released yet have an enormous lack of sales...

Pre-orders, my mistake.

Killzone
Gran Turismo
Uncharted
LBP

Also socom: confrontation sold a large amount as the socom community was huge. If you compare socom 1,2,3 & ca sales to xbox 360 games for a console that wasnt focused online if these were released on ps3 gears/ halo would not compete.

What the hell?
I'm suprised Resistance wasn't mentioned.