Post: Sony: We Should Probably Develop Less Games
02-12-2012, 12:03 AM #1
TheBigRod
uh-may-zuh-zing
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Source: You must login or register to view this content. // By: Empiyah XIII // February 11th, 2012

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You may think that Sony is successful when it comes to sales due to being one of the biggest video game publishers in the world, but the truth is that they have failed to produce number one game titles such as Gears of War and Halo published by Microsoft for the Xbox 360. The only game that made a decent run for it's money was the Gran Turismo franchise, other than that, nothing. Sony has noticed this problem and is putting it into consideration for the reasoning behind poor sales.

In a recent interview with You must login or register to view this content., they asked why Microsoft's Gears of War 3 sold more copies than all Playstation 3 titles combined, Shuhei Yoshida confessed that due to so much game development, the money they had stretched marketing funds and didn't put enough focus on advertisement:

Originally posted by another user
"It’s a combination of many things. First, we have to be very honest about our games’ quality as well. We love our games, but we can point out many issues when you look at the titles individually.

Another thing is focus. When you have ten games coming out in a year compared to two or three, how much focus you get from our business and marketing side is very hard. From a portfolio side, we were very excited about the games we had last year, but we probably diluted support for each title."


Later on in the interview, Yoshida then was asked if a possibility for Sony was to slow down on producing games. After talk about the topic of Sony's fondness of new IPs, he commented himself on how they should develop less titles and spend more money supporting them:

Originally posted by another user
"It’s easy to say, “Yeah, let’s make three games a year.” But game development is dynamic. You cannot plan to do that. You already have to have a certain number of games in the pipeline hoping they hit in a certain year. We love working on new IPs. It’s really hard to predict when these games get finished.

It’s a challenge, but I think we could and probably should be focused on a smaller number of titles so each one gets the best support."


Titles such as The Last Guardian, which has an enormous lack of sales, after being stuck in development for years, is an example of the problem Sony is facing. Another title, Resistance 3 was a decent hit, although it failed to reach one million sales, leaving Sony's idea to publish a number of quality games is failing as well.

Another thing to put into consideration, is the Playstation 4 coming nearer and nearer, it's hard to tell what Sony should do.

Do you think they should keep developing so many games and not advertise as much? Or are you agreeing with Yoshida, with the idea to develop less games and advertise more?
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02-12-2012, 12:10 AM #2
I blame Call Of Duty...
02-12-2012, 12:12 AM #3
TheBigRod
uh-may-zuh-zing
Originally posted by bebe1 View Post
I blame Call Of Duty...

The discussion is based on PS3-Exclusive titles.
As Xbox has top-dollar franchises like Halo & Gears of War, which games for the PS3 ONLY have reached the top of the chart for sales?
02-12-2012, 12:14 AM #4
Uncharted Enzo

---------- Post added at 08:14 PM ---------- Previous post was at 08:13 PM ----------

Originally posted by Empiyah
The discussion is based on PS3-Exclusive titles.
As Xbox has top-dollar franchises like Halo & Gears of War, which games for the PS3 ONLY have reached the top of the chart for sales?


forgot to qoute...
02-12-2012, 12:14 AM #5
Killzone seems like a good seller. D=
02-12-2012, 12:15 AM #6
...or the fact the overall PS3 exclusives sell more as whole as there is more choices, with Xbox, you have 1-2 games per year, with PS3, you have loads of exclusives to choose a year that will suck your wallet dry so people choose one or two and can't buy ALL the exclusives like a 360 owner can.

With COD taking loads of hours of peoples lives, why would they but any games and Sony need to advertise GT5, GOW3, UC3 for more than a week.
02-12-2012, 12:18 AM #7
TheBigRod
uh-may-zuh-zing
Originally posted by Awayze View Post
...or the fact the overall PS3 exclusives sell more as whole as there is more choices, with Xbox, you have 1-2 games per year, with PS3, you have loads of exclusives to choose a year that will suck your wallet dry so people choose one or two and can't buy ALL the exclusives like a 360 owner can.

With COD taking loads of hours of peoples lives, why would they but any games and Sony need to advertise GT5, GOW3, UC3 for more than a week.

If you read the whole thing, you'd see that Gears of War 3 sold more than all of the PS3-Exclusive titles combined.
02-12-2012, 12:20 AM #8
Originally posted by Empiyah
If you read the whole thing, you'd see that Gears of War 3 sold more than all of the PS3-Exclusive titles combined.

well that has to BS for me...

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02-12-2012, 12:24 AM #9
TheBigRod
uh-may-zuh-zing
Originally posted by bebe1 View Post
well that has to BS for me...

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And in this interview, a certain question:

Originally posted by another user
I wanted to get your perspective on the sales of Sony first-party titles compared to say, Microsoft. Sony published many titles in 2011, but most didn’t sell as well as you probably expected. Microsoft, released one game, Gears of War 3, which outsold many of Sony’s games combined. How do you evaluate that? Is this just a marketing issue?

It’s a combination of many things. First, we have to be very honest about our games’ quality as well. We love our games, but we can point out many issues when you look at the titles individually.


Another thing is focus. When you have ten games coming out in a year compared to two or three, how much focus you get from our business and marketing side is very hard. From a portfolio side, we were very excited about the games we had last year, but we probably diluted support for each title.
02-12-2012, 12:26 AM #10
TechMemphis
< ^ > < ^ >
God of War, Little Big Planet, Killzone, All HD remakes, Uncharted, MGS titles, just to name a couple of Sony's top sellers.... I know im missing some xbox only has 4to flagship titles, halo, gears of war, alan wake, and Fable.... if you can call them exclusive as almost all these had pc ports. Xbox exclusive s are really lacking. Not to mention the fact that the system is cheaper than a ps 3 that's a large factor also... Also im no Sony fan boy but I hated gears of War and Halo terrible controller mapping imo. But I highly doubt with the number of exclusive titles that Halo and Gears sold more than all ps3 exclusives. But I don't believe everything I read on the internet like alot of ppl do with stats and crap... bit that's just me.

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