We all know the PS4 is far more better, cheaper, and more powerful than the Xbox One. But people are to blind to see that, they only care about the games the Xbox One has (Titanfall, Dead Rising 3, Halo, etc...), which is not going to last that long.
People need to know that PS4 will have even more exclusives than the Xbox One, even if they didn't announce that much like the Xbox One did on the E3. So, I think that Sony should announce their exclusives a little bit earlier in order to get the peoples attention.
And the free PS+ month and releasing the console first than the Xbox One could work too