Post: Activision May Charge For Online Gaming
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07-01-2010, 02:50 PM
#1
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With game sales lagging and gamers extending their playtime with their favorite titles by playing online, Wedbush Morgan analyst Michael Pachtersees mega-publisher Activision finding a way to get money out of gamers spending tons of hours with games like Call of Duty: Modern Warfare 2.
According to Pachter, "Activision will find a way to monetize the 1.75 billion hours of Call of Duty: Modern Warfare 2 online play on the Xbox 360 in the first five months following the game’s release.
"In the future, we think that Activision will find a way to charge for some portion of online game play, and if successful, we think that other publishers will follow suit," Pachter said. "With the early June launch of the second Call of Duty: Modern Warfare 2 map pack, we think that online game play will continue to be a drain on gamers’ time and wallets, and think that sales could again slide into negative territory."
When asked if there was something that he'd like to change immediately, Activision CEO Bobby Kotick mentioned that he would like to have a subscription service for Call of Duty in an interview with the Wall Street Journal. "I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
We don't yet have any hint as to when Activision or other publishers might begin testing their "online monetization" plans or what that exactly will entail. It could be everything from in-game ads, to selling special DLC items, to a full on subscription model, or even a variation of EA's Project Ten Dollar. Whatever it may be, news like this is not good for gamer's wallets that are already stretched thin in this economy.
Call of Duty: Black Ops is due this November while the "Resurgence Pack" for Modern Warfare 2 is currently available on the Xbox 360 and due out on July 6 for the PC and PS3.
With game sales lagging and gamers extending their playtime with their favorite titles by playing online, Wedbush Morgan analyst Michael Pachtersees mega-publisher Activision finding a way to get money out of gamers spending tons of hours with games like Call of Duty: Modern Warfare 2.
According to Pachter, "Activision will find a way to monetize the 1.75 billion hours of Call of Duty: Modern Warfare 2 online play on the Xbox 360 in the first five months following the game’s release.
"In the future, we think that Activision will find a way to charge for some portion of online game play, and if successful, we think that other publishers will follow suit," Pachter said. "With the early June launch of the second Call of Duty: Modern Warfare 2 map pack, we think that online game play will continue to be a drain on gamers’ time and wallets, and think that sales could again slide into negative territory."
When asked if there was something that he'd like to change immediately, Activision CEO Bobby Kotick mentioned that he would like to have a subscription service for Call of Duty in an interview with the Wall Street Journal. "I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
We don't yet have any hint as to when Activision or other publishers might begin testing their "online monetization" plans or what that exactly will entail. It could be everything from in-game ads, to selling special DLC items, to a full on subscription model, or even a variation of EA's Project Ten Dollar. Whatever it may be, news like this is not good for gamer's wallets that are already stretched thin in this economy.
Call of Duty: Black Ops is due this November while the "Resurgence Pack" for Modern Warfare 2 is currently available on the Xbox 360 and due out on July 6 for the PC and PS3.
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The following 3 users say thank you to MBO for this useful post:
07-04-2010, 09:28 AM
#40
Cpt Obvious
Captain...obviously
Everyone says it will fail, everyone said they wouldn't buy the maps because they were too expensive but most people still bought them, this will turn out the same way
07-04-2010, 09:34 AM
#41
GQGK
Skillz
Originally posted by Wolf
If they do start this, I'll become DICE's #1 fan.
you and me both lol activision is a bunch of money grubbing assholes looking to make an extra buck. look at mw2. pushed early why? to sell it. problems with the game? program map packs and **** fixing commando, OMA and every other unbalanced thing in that shit hole. if they charge i wont buy anything from them from here on out until they're over their little power trip. **** activision. battlefield. killzone. resistance (maybe lol). will be what i play because it isnt a ****ing joke and they dont try to stick their dick in my ass where it doesnt belong.
thank you and i hope you enjoy my rant
have a nice day lulz
07-04-2010, 09:45 AM
#42
Under Alts Bed
x x x x x x x x x x x x x
Thats is so Morally wrong its unbelievable. EVERYONE is suffering from the recession and yet the rich ***** at IW dont have a full enough wallet. Its absolute BS, if they do this ill NEVER play a game made by them again, and no games company will follow suit because other games companies have more than 3 brains cells between the whole company.
I dont even understand why ANYONE even plays that awful game anymore, it was good for about a month, then those fags at IW took a huge dump all over it and themselves.
I dont even understand why ANYONE even plays that awful game anymore, it was good for about a month, then those fags at IW took a huge dump all over it and themselves.
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07-04-2010, 10:38 AM
#43
xMacMiller
OFWGKTA
bullshit. activision is so damn greedy arent they good lord :y::n:
07-04-2010, 11:37 AM
#44
Cyber Altair
League Champion
My explanation fell on deaf ears.
Seriously you guys cannot read? I know hating Activision is something all the cool kids do but bashing them for someone else's thoughts is simply dumb.
Seriously you guys cannot read? I know hating Activision is something all the cool kids do but bashing them for someone else's thoughts is simply dumb.
07-04-2010, 11:43 AM
#45
toophat2fly
Hurah!
OK, so lets work this out easily. On release day MW2 was approx £50.
1.2m sold = £60,000,000
Now lets say all of those people bought Stimulus pack. so thats
1.2m at approx £10 = 12,000,000
so far they have made £72,000,000
Now lets say all of those people bought Resurgence pack. so thats
1.2m at approx £10 = 12,000,000
Now they have made £84,000,000
And the third maps are due for release too? Arent these software companies making enough out of us gamers without charging for the online aspect of their games just because they have seen a massive increase in the amount of online game time?
Please bear in mind, I only used the release day figures for the UK.... You do the math that is a lot of cash made. Leave it out activision, you charge us enough for the games without charging for online too!!
Rant over KTHANXBAI
1.2m sold = £60,000,000
Now lets say all of those people bought Stimulus pack. so thats
1.2m at approx £10 = 12,000,000
so far they have made £72,000,000
Now lets say all of those people bought Resurgence pack. so thats
1.2m at approx £10 = 12,000,000
Now they have made £84,000,000
And the third maps are due for release too? Arent these software companies making enough out of us gamers without charging for the online aspect of their games just because they have seen a massive increase in the amount of online game time?
Please bear in mind, I only used the release day figures for the UK.... You do the math that is a lot of cash made. Leave it out activision, you charge us enough for the games without charging for online too!!
Rant over KTHANXBAI
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