Post: Activision May Charge For Online Gaming
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07-01-2010, 02:50 PM
#1
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With game sales lagging and gamers extending their playtime with their favorite titles by playing online, Wedbush Morgan analyst Michael Pachtersees mega-publisher Activision finding a way to get money out of gamers spending tons of hours with games like Call of Duty: Modern Warfare 2.
According to Pachter, "Activision will find a way to monetize the 1.75 billion hours of Call of Duty: Modern Warfare 2 online play on the Xbox 360 in the first five months following the game’s release.
"In the future, we think that Activision will find a way to charge for some portion of online game play, and if successful, we think that other publishers will follow suit," Pachter said. "With the early June launch of the second Call of Duty: Modern Warfare 2 map pack, we think that online game play will continue to be a drain on gamers’ time and wallets, and think that sales could again slide into negative territory."
When asked if there was something that he'd like to change immediately, Activision CEO Bobby Kotick mentioned that he would like to have a subscription service for Call of Duty in an interview with the Wall Street Journal. "I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
We don't yet have any hint as to when Activision or other publishers might begin testing their "online monetization" plans or what that exactly will entail. It could be everything from in-game ads, to selling special DLC items, to a full on subscription model, or even a variation of EA's Project Ten Dollar. Whatever it may be, news like this is not good for gamer's wallets that are already stretched thin in this economy.
Call of Duty: Black Ops is due this November while the "Resurgence Pack" for Modern Warfare 2 is currently available on the Xbox 360 and due out on July 6 for the PC and PS3.
With game sales lagging and gamers extending their playtime with their favorite titles by playing online, Wedbush Morgan analyst Michael Pachtersees mega-publisher Activision finding a way to get money out of gamers spending tons of hours with games like Call of Duty: Modern Warfare 2.
According to Pachter, "Activision will find a way to monetize the 1.75 billion hours of Call of Duty: Modern Warfare 2 online play on the Xbox 360 in the first five months following the game’s release.
"In the future, we think that Activision will find a way to charge for some portion of online game play, and if successful, we think that other publishers will follow suit," Pachter said. "With the early June launch of the second Call of Duty: Modern Warfare 2 map pack, we think that online game play will continue to be a drain on gamers’ time and wallets, and think that sales could again slide into negative territory."
When asked if there was something that he'd like to change immediately, Activision CEO Bobby Kotick mentioned that he would like to have a subscription service for Call of Duty in an interview with the Wall Street Journal. "I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
We don't yet have any hint as to when Activision or other publishers might begin testing their "online monetization" plans or what that exactly will entail. It could be everything from in-game ads, to selling special DLC items, to a full on subscription model, or even a variation of EA's Project Ten Dollar. Whatever it may be, news like this is not good for gamer's wallets that are already stretched thin in this economy.
Call of Duty: Black Ops is due this November while the "Resurgence Pack" for Modern Warfare 2 is currently available on the Xbox 360 and due out on July 6 for the PC and PS3.
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The following 3 users say thank you to MBO for this useful post:
07-02-2010, 04:19 AM
#23
KRFacct
Big Daddy
I'm just going to quote this from the first post:
I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
How I have to ask, just how?
So you publish it, that's fine, BUT FIX YOUR GAME FIRST, how can you even think of charging for a broken game, think about it would you pay for a broken game, then pay for a sub to play said broken game, then why ask use you fool.
As I said you publish it, then get your builders for make the game work as it's meant to, listen to what the game player want, and do it.
Do all the first then think about asking for more money of us, other wise, you can got to hell, I'll pay for a different game, one that works, and that I don't have to pay for.
Tell the truth, I'm just not going to pay for it, I'll bet black opp's for free
and then never play a COD game again if you as us to pay more, get a life and get out my face.
Originally posted by another user
I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
How I have to ask, just how?
So you publish it, that's fine, BUT FIX YOUR GAME FIRST, how can you even think of charging for a broken game, think about it would you pay for a broken game, then pay for a sub to play said broken game, then why ask use you fool.
As I said you publish it, then get your builders for make the game work as it's meant to, listen to what the game player want, and do it.
Do all the first then think about asking for more money of us, other wise, you can got to hell, I'll pay for a different game, one that works, and that I don't have to pay for.
Tell the truth, I'm just not going to pay for it, I'll bet black opp's for free
and then never play a COD game again if you as us to pay more, get a life and get out my face.
07-02-2010, 04:46 AM
#24
schaffinosx
To and fro the island.
This really isn't a surprise. It's simply business. Companies always have, and always will do their best to get the most revenue they possibly can. Frankly, in terms of getting more revenue, requiring people to pay for online play might get them more money than they are currently getting. If someone were able to ensure that to Activision, we could be 100% sure that they would implement some sort of charge.
Activision is in a good situation here, I think, because of the franchise that they have. Call of Duty is immensely popular. Anyone who denies that has closed their eyes to the gaming world for some time. A lot of people will do whatever they need to in order to play the highly enjoyed Call of Duty multiplayer experience. Will as many people play it? Probably not. Will Activision make up the money lost from less consumers with the subscription costs? Probably. Chances are they'd actually make more money that way, even.
This is bad news for gamers, but not something that should come as a surprise.
Activision is in a good situation here, I think, because of the franchise that they have. Call of Duty is immensely popular. Anyone who denies that has closed their eyes to the gaming world for some time. A lot of people will do whatever they need to in order to play the highly enjoyed Call of Duty multiplayer experience. Will as many people play it? Probably not. Will Activision make up the money lost from less consumers with the subscription costs? Probably. Chances are they'd actually make more money that way, even.
This is bad news for gamers, but not something that should come as a surprise.
07-02-2010, 02:58 PM
#27
iWarrior
I Sell Fifa Coins.
Originally posted by MomasBoyOnline
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With game sales lagging and gamers extending their playtime with their favorite titles by playing online, Wedbush Morgan analyst Michael Pachtersees mega-publisher Activision finding a way to get money out of gamers spending tons of hours with games like Call of Duty: Modern Warfare 2.
According to Pachter, "Activision will find a way to monetize the 1.75 billion hours of Call of Duty: Modern Warfare 2 online play on the Xbox 360 in the first five months following the game’s release.
"In the future, we think that Activision will find a way to charge for some portion of online game play, and if successful, we think that other publishers will follow suit," Pachter said. "With the early June launch of the second Call of Duty: Modern Warfare 2 map pack, we think that online game play will continue to be a drain on gamers’ time and wallets, and think that sales could again slide into negative territory."
When asked if there was something that he'd like to change immediately, Activision CEO Bobby Kotick mentioned that he would like to have a subscription service for Call of Duty in an interview with the Wall Street Journal. "I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
We don't yet have any hint as to when Activision or other publishers might begin testing their "online monetization" plans or what that exactly will entail. It could be everything from in-game ads, to selling special DLC items, to a full on subscription model, or even a variation of EA's Project Ten Dollar. Whatever it may be, news like this is not good for gamer's wallets that are already stretched thin in this economy.
Call of Duty: Black Ops is due this November while the "Resurgence Pack" for Modern Warfare 2 is currently available on the Xbox 360 and due out on July 6 for the PC and PS3.
With game sales lagging and gamers extending their playtime with their favorite titles by playing online, Wedbush Morgan analyst Michael Pachtersees mega-publisher Activision finding a way to get money out of gamers spending tons of hours with games like Call of Duty: Modern Warfare 2.
According to Pachter, "Activision will find a way to monetize the 1.75 billion hours of Call of Duty: Modern Warfare 2 online play on the Xbox 360 in the first five months following the game’s release.
"In the future, we think that Activision will find a way to charge for some portion of online game play, and if successful, we think that other publishers will follow suit," Pachter said. "With the early June launch of the second Call of Duty: Modern Warfare 2 map pack, we think that online game play will continue to be a drain on gamers’ time and wallets, and think that sales could again slide into negative territory."
When asked if there was something that he'd like to change immediately, Activision CEO Bobby Kotick mentioned that he would like to have a subscription service for Call of Duty in an interview with the Wall Street Journal. "I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
We don't yet have any hint as to when Activision or other publishers might begin testing their "online monetization" plans or what that exactly will entail. It could be everything from in-game ads, to selling special DLC items, to a full on subscription model, or even a variation of EA's Project Ten Dollar. Whatever it may be, news like this is not good for gamer's wallets that are already stretched thin in this economy.
Call of Duty: Black Ops is due this November while the "Resurgence Pack" for Modern Warfare 2 is currently available on the Xbox 360 and due out on July 6 for the PC and PS3.
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07-02-2010, 03:37 PM
#28
CKY x SNIP3R
Grunt
Charging people to play MW2 online is just stupid because all this will do is make people not wnna play there games anymore :L
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