Post: Activision May Charge For Online Gaming
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07-01-2010, 02:50 PM
#1
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With game sales lagging and gamers extending their playtime with their favorite titles by playing online, Wedbush Morgan analyst Michael Pachtersees mega-publisher Activision finding a way to get money out of gamers spending tons of hours with games like Call of Duty: Modern Warfare 2.
According to Pachter, "Activision will find a way to monetize the 1.75 billion hours of Call of Duty: Modern Warfare 2 online play on the Xbox 360 in the first five months following the game’s release.
"In the future, we think that Activision will find a way to charge for some portion of online game play, and if successful, we think that other publishers will follow suit," Pachter said. "With the early June launch of the second Call of Duty: Modern Warfare 2 map pack, we think that online game play will continue to be a drain on gamers’ time and wallets, and think that sales could again slide into negative territory."
When asked if there was something that he'd like to change immediately, Activision CEO Bobby Kotick mentioned that he would like to have a subscription service for Call of Duty in an interview with the Wall Street Journal. "I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
We don't yet have any hint as to when Activision or other publishers might begin testing their "online monetization" plans or what that exactly will entail. It could be everything from in-game ads, to selling special DLC items, to a full on subscription model, or even a variation of EA's Project Ten Dollar. Whatever it may be, news like this is not good for gamer's wallets that are already stretched thin in this economy.
Call of Duty: Black Ops is due this November while the "Resurgence Pack" for Modern Warfare 2 is currently available on the Xbox 360 and due out on July 6 for the PC and PS3.
With game sales lagging and gamers extending their playtime with their favorite titles by playing online, Wedbush Morgan analyst Michael Pachtersees mega-publisher Activision finding a way to get money out of gamers spending tons of hours with games like Call of Duty: Modern Warfare 2.
According to Pachter, "Activision will find a way to monetize the 1.75 billion hours of Call of Duty: Modern Warfare 2 online play on the Xbox 360 in the first five months following the game’s release.
"In the future, we think that Activision will find a way to charge for some portion of online game play, and if successful, we think that other publishers will follow suit," Pachter said. "With the early June launch of the second Call of Duty: Modern Warfare 2 map pack, we think that online game play will continue to be a drain on gamers’ time and wallets, and think that sales could again slide into negative territory."
When asked if there was something that he'd like to change immediately, Activision CEO Bobby Kotick mentioned that he would like to have a subscription service for Call of Duty in an interview with the Wall Street Journal. "I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
We don't yet have any hint as to when Activision or other publishers might begin testing their "online monetization" plans or what that exactly will entail. It could be everything from in-game ads, to selling special DLC items, to a full on subscription model, or even a variation of EA's Project Ten Dollar. Whatever it may be, news like this is not good for gamer's wallets that are already stretched thin in this economy.
Call of Duty: Black Ops is due this November while the "Resurgence Pack" for Modern Warfare 2 is currently available on the Xbox 360 and due out on July 6 for the PC and PS3.
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The following 3 users say thank you to MBO for this useful post:
07-05-2010, 07:26 PM
#58
xGiiBe
Keeper
Originally posted by ePro
If that's right then " Cod is Dead " F A C T.
70% of their fans will move to another game.
Want me to list :
1- Killzone Series. ( PS3)
2- Halo Series. ( Xbox 360)
3- Battlefield.
4- Medal of honor. ( The new one)
70% of their fans will move to another game.
Want me to list :
1- Killzone Series. ( PS3)
2- Halo Series. ( Xbox 360)
3- Battlefield.
4- Medal of honor. ( The new one)
After playing Killzone yesterday at my friends for the first time, Would NEVER. Repeat Never. Buy that game. As the controls are ridiculous. + There was only about 4 games Lmao.
07-05-2010, 10:21 PM
#62
alexkapi12
Do a barrel roll!
Know whats weird? Millions of people will still buy this.
Activision would never try this if it wouldn't sell.
Activision would never try this if it wouldn't sell.
07-05-2010, 11:50 PM
#63
What Activision don't understand is that this only works on WoW because that's a very deep MMO that has really pathetic people hooked. CoD players are never hooked for more than a week after release, thus a pay-to-play type plan would never work.
The sooner those greedy ****s realise the better.
The sooner those greedy ****s realise the better.
07-06-2010, 02:31 AM
#64
Null ReacT
Most Dope!
There dumb-asses there's no way this will fall through if they do then there digging there own grave. I bet that the staff on this website could run activision better then the clowns that do now , how stupid could they be!! I mean there go 80% of there sales nobody will buy any call of duty games if they do this they must be brain dead what are they thinking i cant believe this was even a thought i never knew they were this pathetic . cheap , and dumb.........
well if they want to do this let them but im saying this now that it will be over in a few months and then everything will be back to normal, if they do this call of duty will be gone they would be better off selling the games for 10 dollars then doing this.
well if they want to do this let them but im saying this now that it will be over in a few months and then everything will be back to normal, if they do this call of duty will be gone they would be better off selling the games for 10 dollars then doing this.
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