Post: Black Ops Is Activision's Largest Launch Investment
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08-06-2010, 03:05 AM
#1
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Infinity Ward has largely moved on, but Activision still has high expectations for the Call of Duty brand. In today's investment call, CEO Bobby Kotick said that the title represents "the biggest investment that we've ever made in the launch of a title."
Kotick cited Call of Duty's "incredibly broad appeal" as the main reason to throw the full weight of their resources behind the title. The Treyarch-developed shooter will also be competing directly against EA's Medal of Honor revival, which is also due this fall.
"There's a lot of competition," Kotick acknowledged, "and this is something that we think has the potential to break through and appeal to a much broader consumer base than ever before."
In the meantime, Activision's revenues continue to rise. The publisher recorded a 12 percent year-over-year increase in profits, netting $219 million. Total revenue dipped seven percent to $967 million, but a boost in online revenue helped raise the publisher's profit margins.
Call of Duty continues to be one of the publisher's top performers, thanks at least in part to the 20 million units of DLC that has been sold across the franchise. World of WarCraft and its massive subscriber base also provides an important revenue stream.
Black Ops will be out November 9 and one thing is for sure, i'm as excited as a mothafugguh. Are you?
Infinity Ward has largely moved on, but Activision still has high expectations for the Call of Duty brand. In today's investment call, CEO Bobby Kotick said that the title represents "the biggest investment that we've ever made in the launch of a title."
Kotick cited Call of Duty's "incredibly broad appeal" as the main reason to throw the full weight of their resources behind the title. The Treyarch-developed shooter will also be competing directly against EA's Medal of Honor revival, which is also due this fall.
"There's a lot of competition," Kotick acknowledged, "and this is something that we think has the potential to break through and appeal to a much broader consumer base than ever before."
In the meantime, Activision's revenues continue to rise. The publisher recorded a 12 percent year-over-year increase in profits, netting $219 million. Total revenue dipped seven percent to $967 million, but a boost in online revenue helped raise the publisher's profit margins.
Call of Duty continues to be one of the publisher's top performers, thanks at least in part to the 20 million units of DLC that has been sold across the franchise. World of WarCraft and its massive subscriber base also provides an important revenue stream.
Black Ops will be out November 9 and one thing is for sure, i'm as excited as a mothafugguh. Are you?
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08-28-2010, 03:30 PM
#30
IMBA
Total Imbalance
Originally posted by RiDa
Treyach = 10x better than IW.
They LISTEN to the community and don't wait 3 months to patch 1 gun and ignore every other issue.
If there are any complaints, they'll fix them ASAP, just like they did in WaW
They LISTEN to the community and don't wait 3 months to patch 1 gun and ignore every other issue.
If there are any complaints, they'll fix them ASAP, just like they did in WaW
Thing is. If you were on the IW forums months leading to the game you would realize that half things you complain about were community ideas. I have feeling this game is going be good looks like every guns takes half a clip to kill or F2000ish to someone though.
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08-28-2010, 03:54 PM
#31
Pyrochemical
Big Daddy
Originally posted by Castk
Thing is. If you were on the IW forums months leading to the game you would realize that half things you complain about were community ideas. I have feeling this game is going be good looks like every guns takes half a clip to kill or F2000ish to someone though.
That's good, Cod4 was balanced like that. I play it to this day on the PC, and it takes more bullets to kill than almost every gun on MW2 because everything to so overpowered.
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