Post: Black Ops Is Activision's Largest Launch Investment
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08-06-2010, 03:05 AM
#1
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Infinity Ward has largely moved on, but Activision still has high expectations for the Call of Duty brand. In today's investment call, CEO Bobby Kotick said that the title represents "the biggest investment that we've ever made in the launch of a title."
Kotick cited Call of Duty's "incredibly broad appeal" as the main reason to throw the full weight of their resources behind the title. The Treyarch-developed shooter will also be competing directly against EA's Medal of Honor revival, which is also due this fall.
"There's a lot of competition," Kotick acknowledged, "and this is something that we think has the potential to break through and appeal to a much broader consumer base than ever before."
In the meantime, Activision's revenues continue to rise. The publisher recorded a 12 percent year-over-year increase in profits, netting $219 million. Total revenue dipped seven percent to $967 million, but a boost in online revenue helped raise the publisher's profit margins.
Call of Duty continues to be one of the publisher's top performers, thanks at least in part to the 20 million units of DLC that has been sold across the franchise. World of WarCraft and its massive subscriber base also provides an important revenue stream.
Black Ops will be out November 9 and one thing is for sure, i'm as excited as a mothafugguh. Are you?
Infinity Ward has largely moved on, but Activision still has high expectations for the Call of Duty brand. In today's investment call, CEO Bobby Kotick said that the title represents "the biggest investment that we've ever made in the launch of a title."
Kotick cited Call of Duty's "incredibly broad appeal" as the main reason to throw the full weight of their resources behind the title. The Treyarch-developed shooter will also be competing directly against EA's Medal of Honor revival, which is also due this fall.
"There's a lot of competition," Kotick acknowledged, "and this is something that we think has the potential to break through and appeal to a much broader consumer base than ever before."
In the meantime, Activision's revenues continue to rise. The publisher recorded a 12 percent year-over-year increase in profits, netting $219 million. Total revenue dipped seven percent to $967 million, but a boost in online revenue helped raise the publisher's profit margins.
Call of Duty continues to be one of the publisher's top performers, thanks at least in part to the 20 million units of DLC that has been sold across the franchise. World of WarCraft and its massive subscriber base also provides an important revenue stream.
Black Ops will be out November 9 and one thing is for sure, i'm as excited as a mothafugguh. Are you?
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10-02-2010, 05:14 PM
#74
Challenge-NGU
Keeper
Originally posted by xiRONiiKZZ
Cant Wait For Black Ops Gunna Be Amazing, Pre Ordered It :L 
lol.. me 2..
10-03-2010, 03:11 PM
#75
ashley2121
Haxor!
this game looks amazing and ive just played the demo and there is quite alot more things to do in this game then any other cod game
10-03-2010, 03:53 PM
#76
sofeball
I <3 Script compile error
Originally posted by ashley2121
this game looks amazing and ive just played the demo and there is quite alot more things to do in this game then any other cod game
Where can I find the demo?
---------- Post added at 11:53 AM ---------- Previous post was at 11:51 AM ----------
Originally posted by xiRONiiKZZ
Cant Wait For Black Ops Gunna Be Amazing, Pre Ordered It :L
Same, which I pre-ordered it from gamestop though, you get so much more.
10-03-2010, 07:44 PM
#78
Spazz-Killa
Do a barrel roll!
Something bigger and badder than any non-alien or super human related FPS is coming to the world this November. And it aint Medal of Honor. Lets go TREYARCH!!!!!!!!!
10-03-2010, 10:39 PM
#79
PaaatcHz-
Haxor!
Im not too bovered bot cod 7 as it looks to much lik BBBC2 and it jus dosent look to have the same ..hmm smoothness as cod 6 dose
The following user thanked PaaatcHz- for this useful post:
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