Post: Black Ops Is Activision's Largest Launch Investment
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08-06-2010, 03:05 AM
#1
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Infinity Ward has largely moved on, but Activision still has high expectations for the Call of Duty brand. In today's investment call, CEO Bobby Kotick said that the title represents "the biggest investment that we've ever made in the launch of a title."
Kotick cited Call of Duty's "incredibly broad appeal" as the main reason to throw the full weight of their resources behind the title. The Treyarch-developed shooter will also be competing directly against EA's Medal of Honor revival, which is also due this fall.
"There's a lot of competition," Kotick acknowledged, "and this is something that we think has the potential to break through and appeal to a much broader consumer base than ever before."
In the meantime, Activision's revenues continue to rise. The publisher recorded a 12 percent year-over-year increase in profits, netting $219 million. Total revenue dipped seven percent to $967 million, but a boost in online revenue helped raise the publisher's profit margins.
Call of Duty continues to be one of the publisher's top performers, thanks at least in part to the 20 million units of DLC that has been sold across the franchise. World of WarCraft and its massive subscriber base also provides an important revenue stream.
Black Ops will be out November 9 and one thing is for sure, i'm as excited as a mothafugguh. Are you?
Infinity Ward has largely moved on, but Activision still has high expectations for the Call of Duty brand. In today's investment call, CEO Bobby Kotick said that the title represents "the biggest investment that we've ever made in the launch of a title."
Kotick cited Call of Duty's "incredibly broad appeal" as the main reason to throw the full weight of their resources behind the title. The Treyarch-developed shooter will also be competing directly against EA's Medal of Honor revival, which is also due this fall.
"There's a lot of competition," Kotick acknowledged, "and this is something that we think has the potential to break through and appeal to a much broader consumer base than ever before."
In the meantime, Activision's revenues continue to rise. The publisher recorded a 12 percent year-over-year increase in profits, netting $219 million. Total revenue dipped seven percent to $967 million, but a boost in online revenue helped raise the publisher's profit margins.
Call of Duty continues to be one of the publisher's top performers, thanks at least in part to the 20 million units of DLC that has been sold across the franchise. World of WarCraft and its massive subscriber base also provides an important revenue stream.
Black Ops will be out November 9 and one thing is for sure, i'm as excited as a mothafugguh. Are you?
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09-14-2010, 07:03 AM
#49
ShAdoW_RiDa
Former Blue Mod
Originally posted by CBot
Of COURSE they'll fix the game and patch everything quick...on XBox.
You've obviously never played WaW at the start, PS3 almost got NO support whatsoever
Activision sucks Microsoft's dick and will do anything for it. PS3 players, expect glitches/problems to be fixed 1 month after XBox version is fixed. I knew this game would suck the moment JD_2020 tweeted that dogs are a one bite kill.
You've obviously never played WaW at the start, PS3 almost got NO support whatsoever
Activision sucks Microsoft's dick and will do anything for it. PS3 players, expect glitches/problems to be fixed 1 month after XBox version is fixed. I knew this game would suck the moment JD_2020 tweeted that dogs are a one bite kill.
I've played WAW from the starts on PS3, lol. I never saw anything wrong with the game and glitches were patched within days...
09-15-2010, 01:49 AM
#53
BooshMayne
oɹq ʎɹoʇs ןןıɥɔ
Two things. One, I liked MW2, Two, Black ops will be immense.
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