Post: Activision CEO Sees Call of Duty as a Form of Social Media
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12-26-2010, 09:33 PM
#1
CLM
[b]They say sorry Mr. West is..[/b]
Activision CEO Sees Call of Duty as a Form of Social Media
Earlier this week Activision CEO, Bobby Kotick had an interview with CNN where he noted that "more people play Black Ops, daily, than watch the late night hosts Leno, Letterman and Fallon, combined".
That doesn't seem like much of an accomplishment though, seeing how big a phenomenon the Call of Duty franchise is. But that wasn't the only thing he compared the COD to. He then went on to compare the shooter to Facebook and text messaging, in terms of cultural relevance.
Originally posted by another user
"The audience of 'Call of Duty' is probably greater in terms of size than in any other interactive form of entertainment," Kotick told CNN. "If you look at the 500 million people who are on Facebook and the way that people text each other and instant message and use video chat, there is now an evolution of media. Those are the characteristics and attributes that a generation and audiences feel are very important to their media and entertainment experiences."
CNN said Kotick believes the Call of Duty franchise delivers on that trend through its online multiplayer.
Towards the end of the interview Kotick couldn't resist taking a shot at Infinity Ward even though the founders were fired and they're facing a hefty lawsuit the studio still belongs to Activision.
Originally posted by another user
"Multiplayer has been largely developed by Treyarch," Kotick asserted. "I don't think Treyarch got their due for how much they contributed in the production and polish to the multiplayer."
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12-26-2010, 11:39 PM
#5
Boris Johnson
Craigy...Craigo!
Because sitting in a house, playing a game, on your own is sociable?
12-27-2010, 12:28 AM
#8
juddylovespizza
I'VE GOT JUNGLE FEVER
They shouldn't dare take a jab at IW they would be absolutely nothing without them
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12-27-2010, 01:54 AM
#9
ihaxgames
Treasure hunter
Originally posted by juddylovespizza
They shouldn't dare take a jab at IW they would be absolutely nothing without them
I disagree, CoD4 was good, CoD5 was great, story was boring, MW2 sucked and Black Ops is ****ing awesome, not to mention treyarch added some things which were brought into MW2, mainly the dramatic things from campaign. (Notice how CoD4 has less drama and violence in Campaign than W@W, then notice how MW2 has more)
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