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The Xbox brand, originally becoming popular during the time of the Playstation 2 and Nintendo Gamecube, has become the icon for Microsoft's gaming sector.

Apparently, Microsoft was completely serious when they said they were planning on launching NATAL like an entirely new console. According to various bits of evidence and other sources, Microsoft indeed plans to finish off the Xbox brand after the Xbox 360. The thing is, as rumored in the past, they don't plan on ending their gaming sector altogether.

The information is coming from a FOX Interactive Media employee, who says the well known IGN is in the process of "phasing out the Xbox name". Some of you may remember when TeamXbox, a popular gaming site and forum, lost its co-founder and editor-in-chief. The two individuals were fired by IGN. From that time to present day, there has been a significant decrease in the amount of information provided by Team Xbox.

Around the same time the co-founder and editor-in-chief were fired, FOX Interactive Media rebranded the Team Xbox website with the "Powered by IGN" slogan. This is a sign that the Xbox name is losing value, and is in the process of being replaced. Or so is rumored.

The most substantial evidence, however, is the beginning of Microsoft's strive to replace the Xbox logo and name with other things. While information concerning those things has not been released, it is said that some products are now missing the Xbox logo and name. It is also said that Microsoft has been sending out new box art and logos, clearly not referring to Xbox or the name in any way.

It is without a doubt that more information will come concerning this in the future, and I'll make sure to keep an eye on things when that time comes.

Schaffin's Bit

This sort of news, despite my love for the Xbox console, always excites me. The rumor that the Xbox name could be going away altogether is big news indeed. Why would Microsoft be willing to drop a name and logo known so well worldwide, if they weren't planning on making something big to replace it?

Microsoft, whether you like them or not, is a great corporation, which has always taken into account what the best business moves would be. I can't see them dropping something of such value without having a solid plan to replace it with.

What are your thoughts on this? I know that there have rumors like this in the past, but this news stands out to me because of the number of things that seem to go along with this information.

looks like microsoft got tired of getting calls about red rings and having to fix them

ha, sounds about right.

finally only ps3

Wow im with you Stoked & I wouldnt doubt the new system will support 3d games ^_^

i fuking agree
amen brother

Microsoft doesn't want to be related to Xbox anymore because of all the trash that comes along with it.

haha FAIL on my part, i totally misread the title, i thought it said the end of Vbux haha

This would be shocking & then again you never know what could happen with anything crazyness.